Optimizely

When your platform slows down, everything slows down.

Over time, Optimizely platforms drift: architecture stops reflecting how the system is used, technical debt embeds itself in delivery, upgrade paths get murky, and developers start avoiding the risky parts. We diagnose what's really causing it and fix it in a controlled, structured way. This is focused correction of what you already have, not a rebuild.

Talk to usTake the diagnostic

01 — Where we focus

Structure, debt, upgrades.

// SCOPE
  • APlatform architecture and structural integrity.
  • BUpgrade readiness, including CMS 13.
  • CIdentifying and resolving hidden technical debt.
  • DRestoring predictable delivery.

What this often looks like

  • —Upgrade paths that are unclear or keep shifting.
  • —Architecture that no longer reflects how the system is used.
  • —Developers avoiding parts of the platform because of risk.
  • —Timelines slipping without a clear explanation.

02 — Our Optimizely engagements

Diagnose → Engineer → Sustain.

// LADDER

Each engagement is fixed in scope. The usual starting point is the Platform Diagnostic: clarity first, improvement second.

Understand · Entry point

Find out what's actually slowing your platform.

For teams whose Optimizely delivery has become slow or unpredictable without an obvious single cause.

The problem it solves

  • —Delivery is slipping and no one can clearly say why.
  • —Effort is rising while output isn't.
  • —Recurring issues that workarounds never quite resolve.

What you get

  • —A prioritised view of what's slowing delivery and why.
  • —The structural issues separated from the symptoms.
  • —A recommended sequence of what to fix first.
  • —A clear, defined next step.
Take the diagnostic
Understand

Know exactly what stands between you and CMS 13.

For teams planning a move to Optimizely CMS 13 who want certainty before committing.

The problem it solves

  • —Unclear or shifting upgrade paths.
  • —Hidden technical debt that could derail the upgrade.
  • —No reliable estimate of effort, risk, or sequencing.

What you get

  • —A clear readiness assessment against CMS 13.
  • —Blockers and risks identified and prioritised.
  • —A realistic view of effort and sequencing.
  • —A recommended upgrade path.
Take the diagnostic
Understand

A structural read on your platform before you commit.

For teams about to build, rebuild, or significantly extend, who want to avoid baking in the next set of problems.

The problem it solves

  • —Architecture that no longer reflects how the system is used.
  • —Uncertainty about whether the current structure can carry what's next.
  • —A rebuild being considered without a clear structural case.

What you get

  • —An assessment of structural integrity and fit.
  • —The architectural risks and constraints made explicit.
  • —Clear recommendations on what to change, keep, or simplify.
  • —A defensible basis for the build/rebuild decision.
  • How it runsFixed scope · fixed fee · structured
  • Leads toPlatform Engineering, then Platform Stewardship
Take the diagnostic
Build

Execute your upgrade in a controlled, predictable way.

For teams that know they need to upgrade (often to CMS 13) and want it run without surprises.

The problem it solves

  • —Upgrades that stall, sprawl, or overrun.
  • —Risk concentrated in parts of the platform no one wants to touch.
  • —Delivery disruption during the upgrade.

What you get

  • —A sequenced, managed upgrade.
  • —Blockers resolved as part of the work.
  • —Reduced risk and clearer timelines.
  • —A platform ready for what's next.
  • How it runsDefined scope & milestones · commercially predictable · controlled
  • Leads toOptimizely Platform Stewardship
Take the diagnostic
Build

Fix the right problems, in the right order.

For teams whose platform needs targeted structural correction, not a rebuild.

The problem it solves

  • —Structural blockers that keep slowing delivery.
  • —Technical debt embedded in how the system operates.
  • —Parts of the platform developers avoid because of risk.

What you get

  • —The right problems fixed in the right areas.
  • —Improved structural integrity.
  • —A platform simpler to work in and safer to change.
  • —Restored, predictable delivery.
Take the diagnostic
Scale

Keep your platform healthy as it evolves.

For teams who want ongoing structural oversight so the platform doesn't drift back into complexity.

The problem it solves

  • —Hard-won improvements eroding over time.
  • —New work quietly reintroducing technical debt.
  • —No consistent structural ownership as the platform grows.

What you get

  • —Ongoing structural oversight.
  • —Early detection of drift and emerging debt.
  • —Sustained, predictable delivery.
  • —A clear point of structural ownership.
Take the diagnostic

03 — Common pathways

Find your starting point.

// SELF-LOCATE

“We need to upgrade to CMS 13.”

CMS 13 Readiness Audit → Upgrade Programme → Platform Stewardship

“Something is wrong with our platform.”

Platform Diagnostic → Architecture Review → Upgrade Programme or Platform Engineering

“We need to build or rebuild.”

Architecture Review → Platform Engineering → Platform Stewardship

“We need ongoing oversight.”

Platform Stewardship (standalone, or after any engagement)

Talk to us

If your platform is slowing delivery, there's a reason.

Start with the Platform Diagnostic: clarity first, improvement second.

Talk to usTake the diagnostic