Insights

Notes on structure, platforms and AI delivery.

Specific, engineering-led writing on Optimizely platforms and practical AI adoption. No filler. Written by the people doing the work.

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Optimizely Content APIs: the Setup the Docs Don't Walk You Through

CMS 13 is pushing things firmly in the direction of Optimizely Graph, but plenty of teams are still running on older CMS versions, or have good reasons to…

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Optimizely Opal: How to Build Effective Workflow Agents

If you're building workflow agents in Optimizely Opal, this post covers how specialized agents pass context to each other, why keeping agents small and focused…

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Five levels of organisational AI maturity

Where your organisation actually sits on AI, measured not by the tools you've bought, but by how well you absorb and compound what AI makes possible.

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Read the model, then see where you land.

The free AI Adoption Diagnostic places your organisation on the maturity model in about ten minutes.